Social Media & Cyberbullying

While there are many pros to using social media sites, there are, unfortunately, some undeniable cons as well. In my paper, I discuss the "creepy" aspect of meeting someone online before REALLY meeting them face to face, and, truthfully, this is not only creepy, but dangerous. When people honestly believe they are "meeting" someone online, it is sometimes easy to forget that anyone can hide behind a computer screen. Which, in turn, can open the door to stalking and cyberbullying. Cyberbullying is a more recent form of bullying, and has taken main-stage in teens and children using the internet. There are not many ways to prevent cyberbullying, aside from not getting on the computer and/or blocking a user. Several celebrities, including Demi Lovato, have taken a stand against bullying and cyberbullying and are encouraging young people to cut it out. While social media gives us ultimate connectivity, it does open some hurtful and potentially dangerous doors.

Here's another video I found on Social Media. In correspondance to the portion in my paper where I discuss the business and marketing aspects of social media, this video focuses on how companies should know that whether they recognize it or not, social media most likely already has affected their business in some way. (It does contain some of the same statistics as other videos I've posted).

Texting and such...

The rate at which we transmit and receive information through social networking sites has rapidly increased over the past few years. This can be, as discussed in my prior post, both beneficial and not so beneficial. The latest concern is that the lightning-speed rate at which students tweet, text, and update social media "statuses" is leading to reading/writing skill deficiency. Teachers have reported that students have begun to use popular abbreviations and text lingo in their own formal papers. LOL.

Rate of Communication

Pertaining to my thesis statement, I focused on the way/rate at which we receive information. Social media and social networking sites have drastically changed (some would venture so far as to say improved) the rate at which we communicate. Take the KONY 2012 video for example. Within a matter of months, the video (which contained highly debatable political content), had over 86 million views. Also, think back to the horrific events that occured at Virginia Tech in 2007. Through the media and online resources, as well as social networking sites, news of the events spread like wildfire. Is this a helpful or hurtful aspect of social media? Is the ability to access information seemingly instantaneously amazing, or potentially harmful? Thoughts...?

While this video is from 2010, it contains some of the same statistics as another YouTube video I posted back in April...however, I found it to still be informative/enjoyable. So, well....enjoy. Social Media at Work!

Is Marketing/Advertising through Social Networking sites as effective as companies May Think....?

While it may seem effective for companies to target audiences through Social Networking sites, statistics prove otherwise. During my research, I came across the statistic that 93% of marketers use social networking sites as a marketing tool. However, 90% of buyers trust peer reccomendations, while only 14% trust advertisements. The advertising process seems a bit backwards......Who do you trust? Think of it this way...when it comes to a weight loss product, which would you trust more-- that phony commercial for that diet pill that suggests it burns 100 lbs of fat in 1 month...or a trusted friend telling you the awesome results she's encountered on a diet plan? Hmmm....

Social Networking as a Marketing Tool...

It is not uncommon for businesses to use social networking sites as a marketing tool. The majority of Facebook users have likely noticed advertisements that pop up on the margins of their home pages. How do companies know what audiences to target? Through your posts, silly! Your pages really aren't as private as you may think. Company's look at what people post and determine your tastes and what you might buy/find interesting. In addition to companies advertising on your home page/news feed, customers can also reach out to the companies to provide feedback! This can be done through several ways, including "liking" a brand/company's Facebook page, following them on Twitter, or even signing up for an e-mail newsletter (which often contain promotions). This provides great feedback for companies and lets them know what they're doing well, and what areas need some improvements.