Social Networking as a Marketing Tool...

It is not uncommon for businesses to use social networking sites as a marketing tool. The majority of Facebook users have likely noticed advertisements that pop up on the margins of their home pages. How do companies know what audiences to target? Through your posts, silly! Your pages really aren't as private as you may think. Company's look at what people post and determine your tastes and what you might buy/find interesting. In addition to companies advertising on your home page/news feed, customers can also reach out to the companies to provide feedback! This can be done through several ways, including "liking" a brand/company's Facebook page, following them on Twitter, or even signing up for an e-mail newsletter (which often contain promotions). This provides great feedback for companies and lets them know what they're doing well, and what areas need some improvements.